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Pure selfie is a "smart mirror" designed to work with a smartphone and dedicated app for taking superior "selfies," or self-portraits. Designed in both a hand-held and a larger, wall-mounted version, the Fairest Mirror would be both a mirror and a high-resolution digital camera, equipped with its own lighting system and facial—recognition software, a variety of photo-effects, and the capability to instantly transfer selfie photos to one's smartphone via a Bluetooth connection.

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  • sm1Dual Cam withMulti Pack Shots
  • sm1Picture Shot Button
  • sm112 LEDs
  • The demand for cameras and social media accessories have recovered.

  • New technology with instant uploading to the web.

  • Within minutes of recording a digital image, a photographer can print a picture locally, use it in a presentation, share it on the Web, and transmit it over the telephone.

  • Pure Selfie needs to be positioned as a leading electronics company which delights the customers with its innovative, easy-to-use social media accessories.

  • Evolution of Selfie

  • Vincent Van Gogh style self-portrait: Self-portraits were the first form of selfies, but for some reason, Van Gogh always left off that second ear.

  • Polaroid Camera: Sure, could see your selfie almost instantly, but a careless thumb could ruin the pic forever.

  • Disposable Camera: The only thing worse than waiting 3 days to get the selfie back was finding out only got a picture of the top of the head.

  • Flip Phone: With a lens no wider than 1 millimeter, it needed 16-foot long arms to take a perfect selfie.

  • Consumer: The consumer wants to have the accessibility of printing the photos as they happen or whenever with the touch of a button.

  • Cost: Relatively inexpensive and comes with all social media accessories needed for camera use.

  • Convenience: The product can be bought at any local electronics store with the added convenience that don’t need to go out of the way to develop photos.

  • Communication: Indulge in target market relatable commercials, TV shows, artist signings, and billboard on famous landmarks such as for example Times Square in New York.

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  • sm1Power plug adapter
  • sm1Power Button
  • sm1Adjustable to 180
  • Customer expectation

  • Simple, no frills, inexpensive.

  • Clearly enough to view, not too heavy for easy storage.

  • Constant update/renew of after-effect apps, interesting and cute photo editing, easy to use.

  • Inexpensive stuff as it’s not worth it to spend too much for activities that take less than 4 minutes per day.

  • Wi-Fi enabled function needs to be emphasized for easy uploading/transferring of photos.

  • Touch screen display/user interface needs to be straight forward.

  • User-friendly functions, interchangeable lenses, materials to guide & teach.

  • Substantial thumb rest, finger grip, capable lens, flipable.

  • The product does not need to be designed with the mass market in mind, but it needs to be designed with a single-minded mindset for only one market. That enables the product to be fully supported by a single group, and they will make sure the words are spread. The mass market will eventually figure out how to use the product to fit its lifestyles by themselves. For example, words of mouth for GoPro was spread from the sports enthusiasts, and spoke the message of a quality & versatile camera strongly. The active users and strong believers of the brand GoPro started as being very single-minded in the segment it wanted to target. The company wanted to help the sport enthusiasts to capture the moments. The sport enthusiasts were fully satisfied and used the cameras to the fullest Sport enthusiasts post on YouTube and caught attention of people. Plenty of user-generated videos were generated spread to the mass market. The mass market generates other uses of the products by themselves. The camera became a hit to both the amateur and the professionals.

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